LOVE

Love this LOVE cover. (Image lifted from Nas Capas.)

Posted by Steven, about 7 months, 2 weeks ago

Linefeed Reading List – June 2011

Excusez-moi, it’s the latest ace Linefeed Reading List. Re-sult!

Posted by Steven, about 7 months, 2 weeks ago

Collect

Check this out, we chat with Collect magazine’s editor and publisher Josh Fanning.

How did Collect come about?

Collect came about through frustration… frustration with all the talk about print being dead and the wholesale adoption of technology and technological ideology that, really, isn’t all that focused on creating a better reality for us human-types. Collect’s co-founder and creative director, Adam Johnson, and I are big fans of people. People pretty much make our day: from the cup of coffee we enjoy; through to the pair of jeans that will see us through several winters; or the book we would never have known about. People make up our lives and we want to celebrate that in Collect.

Collect champions the local. What’s going on in Adelaide at the moment?

Adelaide is small and it’s not comfortable with that. The majority (read: mainstream) in our home-city are overly concerned with comparison… but there’s an active minority getting on with the business of, well, business. Small business is seeing a renaissance worldwide and here in Adelaide there are some brilliant examples. For example, take the little denim shop on Ebenezer Place. Owner/operator Andy Watson has a long heritage in the retail sector and since setting up his shop – RHD – he has secured the rights to sell not only great quality clothes but some really exclusive stuff, like Samurai Jeans. He’s had great success with his store but beyond that he’s had a terrific positive affect on his community.

Is Collect a full-time gig? Or do you guys also hold down regular jobs?

There’s nothing regular about my jobs. I’m all over the place. Editor of Collect is probably my favourite, though. Adam is the director of a boutique advertising agency in Adelaide that punches well above its weight. However, Collect is definitely a full-time gig… it’s just that we put it together on London hours rather than Adelaide hours.

What’s Collect’s editorial and design ethos?

Simple and honest. We design and edit the magazine to be read – first and foremost. Keeping the columns and typeface classic, mean that people can easily navigate the publication. We’re not reinventing the wheel. In fact, if I were to be honest we’re a little bit excited by analogue and are obsessed with the 35mm photography of Jared Brown.

Who is the Collect reader?

He and she are small-time. They’re not big wigs in the glass towers driving a Porsche or Ferrari. They might ride a bike or catch the train to work. Heck, they probably work for themselves; either in a little loft above the retail strip in the trendy part of town or at ground level in a quiet neighbourhood that’s frequented by even more of our readers. Our readers don’t have squillions of dollars but they do have enough cash so as to avoid the big box discount stores and McDonalds. They spend more money on delicious food, local produce and good jeans than wealthy people though. It’s important for them that they buy something that isn’t going to go out of fashion in six months. They love good design and would rather spend more money on something that might become collectable rather than disposable.

How many people work at Collect (or regularly contribute)?

A good bunch. About 20 or so and rock star columnists from time-to-time.

How can would-be readers outside of Adelaide get their hands on a copy?

Via our newly installed shop.

Handy. Thanks for chatting with us.

By Steven Gregor

Posted by Steven, about 7 months, 2 weeks ago