JEREMY LESLIE
“I’m very excited about the creative opportunities the iPad might bring. So far, though, the demos I’ve seen haven’t been great. They feel more like attempts to get everyone on the money side – advertisers, marketers, publishers – behind the project rather than real investigations of what a digital magazine might consist of. Which I understand, that’s necessary. But the subsequent creative discussion has focused on these rough demos rather than what might really be possible. It’s all been ‘and here’s the 360 deg advert of a car turning…’ and not enough editorial thought.”
– Jeremy Leslie in Gym Class Magazine #05. Available now.
Editor’s note: The above quote was made by Jeremy before SXSW and not in response to the above Wired demo.