CHRIS CUNNINGHAM
Each December it seems like every other television advertisement is flogging over-priced eau de parfum or eau de cologne. Now, don’t misunderstand us, we here at Gym Class Magazine HQ love a good bottle of the smelly stuff (our current favourite is still Fantastic Man’s offering), but too many of the advertisements promoting it are just, well… bla.
There was one exception last year that caught our attention: Flora by Gucci. No one here has smelt it… but the advertisement makes us think we’ll love it… emotive and beautifully simple.
We discovered today Chris Cunningham directed it. Ace. He’s performing three live shows in the UK this week. We’re not sure what to expect, but should be pretty cool. Speaking with The Guardian Newspaper about the 75-minute audio/visual performance, Cunningham said: “It’s a work in progress really. It’s three giant screens, lasers and a soundtrack that will be like a big mixtape. It’s the closest I can get to what I want to do: the visceral sound of a live show but with massive screens like a cinema.”