HOLLY WALES

Illustrator Holly Wales has been snapped by photographer Sam Ashley for The Bicycle Buyer magazine. (I’ve lifted the above portrait from Sam’s site, hope that’s cool.) The magazine’s running a feature on creatives and their bikes. Nice one. Need to get our hands on a copy. And also need to be finding a reason to collab in the future with both Holly and Sam… their work is ace. Ch, ch, check it.

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SURFRIDER



Check out these great ads for the Surfrider Foundation illustrated by Gym Class Magazine fav John Paul Thurlow. Lovely work. And for a great cause, too. The ads can be viewed at a larger size here.

JPT has contributed an illustration for Gym Class Magazine issue #06 (more dets soon). We’re not sure how he finds the time, but we’re grateful he does.

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JAWS


Watched Jaws again the other day. Still so ace. Noticed the closing credits for the first time… groovy font.

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OLLY MOSS

Ace The Evil Dead poster by Brit designer/illustrator Olly Moss. Serious win.

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WILLIAM FITZSIMMONS

Feeling all folky at Gym Class Magazine world HQ this afternoon. Listening to William Fitzsimmons.

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PINK MINCE



We read about DIY zine Pink Mince over on We Made This recently. And, well, we just had to buy a copy. It’s hilarious. Love it. It even comes with a saucy sealed supplement.

There are a few more photos for your viewing pleasure over on flickr.

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STELLA

We don’t read the Telegraph newspaper. But we do love the masthead of it’s regular Sunday supplement Stella. It’s well sexy. Reminds us of the also lush Huck magazine masthead. Now, how does one type the sound Homer Simpson makes when he dribbles over food/beer?

Which magazine mastheads make you drool? Comments appreciated.

The above image was lifted from Nas Capas.

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CORVO CHAIR

The Corvo chair, by Parisian designer Noé Duchaufour-Lawrance for Bernhardt Design.

“Craft and the human hand are the hallmarks of modern in the twenty-first century,” says Duchaufour-Lawrance. Can’t argue with that. When the Gym Class Magazine office lotto syndicate comes good…

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MAGCULTURE


magCulture’s first Paper arrived today. Excitement. It looks great, for sure. And it’s a nifty little size, too. But it’s the content that makes this something special. magCulture.com is a must read for magazine fans, and this digest of the site’s first four years offers a moment to reflect on some of the publications and events that have helped define magazine publishing today.

It’s ace. Just. Buy. It. Here.

Oh, before I forget, Mr magCulture himself, Jeremy Leslie, participated in a Gym Class Magazine Q&A for issue #05. Limited copies of the issue – I mean, seriously… I think there are about 10 copies left here at HQ – are available to purchase. You know, just while you’ve got your PayPal details handy.

Laterz.

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BLOG

Earlier this year the Editorial Design Organisation (EDO) and the British Society of Magazine Editors (BSME) hosted a conversation in London to discuss the iPad and digital editorial content generally. One the speakers at the event was Wired UK editor David Rowan. Fanboy alert! Anyhoo, Wired magazine is developing what has to be one of the most anticipated iPad magazine apps.

Gym Class Magazine got its paws on an iPad a couple of weeks ago… and it was love at first touch. It really is something special. We can’t wait to see what Wired and other magazines do with it.

Early adopters TIME and Popular Science have both produced engaging apps with promise; Interview magazine on the other hand has dished up a half-assed glorified PDF.

News just in suggests the iPad app of GQ’s December 2009 Men of the Year issue has sold just 365 copies. People have been quick to jump on this as a failure. And, sure… it’s not remarkable. But it’s important to remember the December 2009 issue of GQ is now months old. And while it’s new to the iPad, what these poor sales show is that magazine readers are not interested in old content (even if the method of delivery is new).

It’s important to remember, too, that GQ’s December 2009 Men of the Year iPhone app, released closer to the printed magazine’s actual release, has sold over 6,500 copies. And the January 2010 issue has sold over 12,000 copies. Still modest figures, but not that bad.

I think the key message in all this is simple: a magazine in app form needs to cost less than it does in printed form. After all, like GQ publisher Pete Hunsinger says, distributing the magazine in app form “costs us nothing extra: no printing or postage.” He’s right. Once an app template has been developed – once the initial outlay has been spent – the cost of flowing magazine content into it is, surely, negligible.

Oddly, GQ’s December 2009 iPhone app includes an advert promoting the magazine in printed form… at a cheaper price: just US$1 per copy to subscribers. Strange. If publishers want readers to start buying their magazines in app form to save distribution costs… why sell hard copy magazines for less than their equivalent app version? The app sells for US$2.99. Very strange indeed.

GQ and Wired are of course both published by mega-publisher Condé Nast. At the EDO/BSME event David Rowan advised smaller publishers to sit tight and learn from the mistakes of Condé Nast (and other large publishers) before spending vast sums of money experimenting with their own apps. Sounds like reasonable advice.

We purchased GQ’s December 2009 iPhone app when it was released. Below is a flip-thru of the app we recorded then.

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